1) The way it's styled is so that it reflects a particular mood. Like scripty fonts can be romantic and stenciled fonts can be strong or military-ish. Serif or sans-serif fonts are considered more neutral. For instance, whenever I see Comic Sans used, I almost always cringe, because it's used incorrectly. I see it as more a little-kid font meant for birthday invitations. But there are many people who think it's acceptable to use on billboards about how drugs are bad. It just doesn't fit the mood.
2) I mostly use Times New Roman, because that's what teachers require for papers. This is because its a serif font and the little feet help the eye to travel along the words. My second most used font would be Orator Std. It's a sans-serif font and I'm very fond of the capitals, which make it ideal for quotes on graphics.
3) It reflects what's popular usually. Like right now I'm seeing a lot of graphics featuring One Direction, The Avengers, and British TV shows (Merlin, Sherlock, Game of Thrones). Politics can effect design because there might be some things that are allowed/not allowed. There will also always be graphics that challenge the government or support certain politics.
4) Well, if Coldwater Creek (my favorite clothes store...) changed it's logo to a more grungy or "fun" font, it would be completely unsuited to what they sell there. Their clothes are more calm and professional. I bet a lot of women wouldn't shop there anymore, because they wouldn't feel as welcomed. It would be trying to look "younger" and that's really not the generation it's intended for.
5) I think I might try using Helvetica sometime. No, just kidding, it's way overdone. I'm going to stick to my lovely Times New Roman and Orator Std. Those are classics and neutral and you don't see them on every street sign.
6) It hasn't really made any changes to how I think about graphics. I already knew a lot of what they talked about in terms of design. I did find the history fascinating, though, and it really did make me notice Helvetica in everyday life.
No comments:
Post a Comment